Overview

• Huawei captured a 21% share of global smartwatch shipments in Q2 2025, surpassing Apple at 17% for the first time, according to Counterpoint Research.
• Huawei’s shipments rose 52% year over year, while Apple fell 3%, though Apple still leads the advanced smartwatch segment.
• Global smartwatch shipments grew 8% year over year, rebounding after five consecutive quarters of decline, with China driving much of the growth.
• Xiaomi ranked third with a 9% share (about 38% YoY growth), imoo placed fourth at 7% (boosted by kids’ watches), and Samsung was fifth at 6% (down 3% YoY).
• Counterpoint expects Samsung to regain momentum in Q3, as Huawei extends its reach beyond China into Europe, the Middle East and Africa, and Asia Pacific.