Overview

• Huawei unveiled four Pura80 models—the base Pura80, Pro, Pro+ and Ultra—with pre-orders now open in China
• The Pro and Pro+ start at 6,499 yuan and 7,999 yuan respectively and ship June 14, while the Ultra arrives June 26 and the base model follows in July
• The Pura80 Ultra features a switchable telephoto lens system that delivers 3.7x and 9.4x optical zoom using a single image sensor
• Higher-end Pura80 models boast 6.8-inch quad-curved OLED displays with adaptive 1–120Hz refresh rates, 5700mAh batteries and HarmonyOS NEXT 5.1
• Global release plans remain unannounced as Huawei seeks to intensify competition with Apple despite ongoing US sanctions