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Huawei-Backed Maextro S800 Tops China’s $100,000 Luxury Car Market

Analysts credit Huawei’s smartphone-style tech stack alongside China’s concentrated EV supply chain for the sedan’s rapid ascent.

Overview

  • Data from ECC Intelligence cited by Bloomberg show 2,145 November deliveries, surpassing the Porsche Panamera (1,200) and BMW 7 Series (928) combined and extending its lead in China’s $100,000-plus segment since September.
  • Priced from ¥708,000 to ¥1.02 million, the S800 undercuts rivals like the Panamera and Mercedes-Benz S-Class while positioning itself as a full-size luxury sedan.
  • The vehicle is built by state-owned JAC at its Hefei plant, with reported monthly sales above 2,000 units and a stated plan to scale output toward 4,000 per month; a Weibo post cited 18,000 orders within 175 days of launch.
  • Feature highlights include a triple-screen dashboard, a 40-inch rear projector, automatic-opening doors, more than 30 sensors, and Huawei-developed advanced driver-assistance technology.
  • The model’s momentum reflects a broader shift toward domestic luxury brands in China as German marques lose share, though industry observers question whether Huawei and partners can sustain investment and scale over the long term.