Overview
- Hamburg will replace its HanseMerkur sponsor logo with the yeswecan!cer inscription for the Bundesliga match against Borussia Dortmund on Saturday, Nov. 8.
- The match-worn jerseys will be auctioned on the club’s website after the game, with all proceeds directed to a yeswecan!cer initiative encouraging HPV vaccination.
- The campaign centers on cancer prevention and early detection with a focus on informing and encouraging people to participate in screening.
- HanseMerkur is supporting the awareness effort by giving up its front-of-shirt branding for the fixture.
- Organizers cite widely reported statistics on lifetime cancer risk to underscore the urgency of prevention and vaccination.