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yesterday

HSBC Becomes LIV Golf’s First Title Sponsor for 2026 Hong Kong Event

The multi-year partnership signals growing commercial traction for the Saudi-backed league.

Jon Rahm of Legion XIII hits a shot from the first tee during the first round of the LIV Golf event in Hong Kong on March 7, 2025.
Bryson DeChambeau is one of the stars of LIV Golf.
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Overview

  • The Hong Kong tournament will be renamed HSBC LIV Golf Hong Kong and is scheduled for March 6–8, 2026 at the Fanling Course at Hong Kong Golf Club.
  • It marks LIV Golf’s first-ever title-sponsored event, with HSBC also becoming the league’s first banking and financial partner under a global, multi-year deal.
  • LIV said the event will feature 54 players competing in combined individual and team formats across three days.
  • The Hong Kong hosting agreement runs for an initial two years with an option for two more, according to local reporting.
  • The tournament is part of LIV’s confirmed 2026 calendar of 14 events across 10 countries and five continents, including stops such as Riyadh, Adelaide, Singapore and Mexico City.