HP Overhauls PC Lineup with New Omni and Elite Brands

HP retires familiar names like Spectre and Dragonfly, introducing a streamlined branding structure and AI-focused features.

HP's new consumer products will be branded under the Omni name, replacing Pavilion, Envy, and Spectre.
Commercial products will fall under the Elite brand, retiring the Dragonfly name.
The first OmniBook X and EliteBook Ultra models feature Qualcomm Snapdragon X Elite processors and advanced AI capabilities.
HP aims to simplify purchasing decisions with a clear naming hierarchy for different performance levels.
New AI Helix logo will identify products with integrated AI features and capabilities.