Overview
- Jung Ho-yeon walked onto the New York New Jersey Stadium pitch with Spanish tennis star Carlos Alcaraz to present the FIFA World Cup trophy in a custom Louis Vuitton case as part of the pre-match Trophy Trunk Ceremony.
- Louis Vuitton, which has made the official World Cup trophy travel case since 2010, selected Hoyeon as a global ambassador and placed her in the ceremonial role that determines who appears in the trunk presentation.
- The moment made Hoyeon the first Korean actor to take part in a World Cup final ceremony and underscored her crossover from K-drama and fashion into global live-sport rituals.
- K-pop group BTS co-headlined the tournament’s first-ever World Cup final halftime show and performed 'Dynamite' with soccer-themed lyric changes, adding another high-profile Korean cultural presence at the final.
- Hoyeon’s surprise appearance came as her Korean film debut 'Hope' quickly surpassed two million admissions, showing how concurrent box-office success can amplify a star’s visibility on global stages and deepen brand pairings.