Howard Schultz Reveals Steve Jobs' Pivotal Advice for Starbucks

Former Starbucks CEO recounts how Jobs' intense directive to overhaul leadership shaped the company's future.

In 2008, Steve Jobs advised Howard Schultz to fire his entire executive team at Starbucks.
Schultz initially thought Jobs was joking but followed the advice, resulting in a major leadership change.
The decision came during Schultz's second tenure as CEO, amid financial challenges for the company.
Schultz stepped down in 2023, with Laxman Narasimhan taking over as CEO.
Starbucks continues to face challenges, including unionization efforts and a cautious consumer market.