Overview

• In 2008, Steve Jobs advised Howard Schultz to fire his entire executive team at Starbucks.
• Schultz initially thought Jobs was joking but followed the advice, resulting in a major leadership change.
• The decision came during Schultz's second tenure as CEO, amid financial challenges for the company.
• Schultz stepped down in 2023, with Laxman Narasimhan taking over as CEO.
• Starbucks continues to face challenges, including unionization efforts and a cautious consumer market.