Overview
- New guidance synthesizes color‑psychology research with custom to explain how holiday hues influence how people feel and are perceived during festivities.
- RÉCORD reports that red signals energy and enthusiasm, green conveys calm and reliability, and gold communicates celebration and achievement, with decades of iconography reinforcing these associations.
- Los Andes underscores that specific tones change the message: burgundy reads as controlled intensity, emerald as harmonious presence, and soft gold as elegant recognition.
- Clarín, citing Psychology Today, notes red’s strong links to passion, vitality and warmth, helping wearers project closeness and festive spirit.
- LA NACION retraces roots that endure in today’s decor and dress, from Nordic solstice evergreens and the Christian tree and nativity to red’s sacrificial symbolism and gold’s ties to the Magi and the Bethlehem star.