Overview
- The meme traces back to a late‑December TikTok by @abbieabbieabbie0 about a 2026 rebrand, where a commenter named Tamara mentioned collecting 365 buttons as a personal time marker.
- Tamara’s reply — “it only has to make sense to me … and I don’t feel like explaining it to anyone else” — became the viral line that propelled the trend.
- Screenshots of her since‑deleted comments circulated widely, spreading the phrase beyond the original thread as users remixed the idea despite unclear mechanics.
- Interpretations vary between collecting buttons over the year, starting with all 365, or simply carrying one daily, underscoring that the precise practice remains undefined.
- Institutional and creative uptake followed, including posts from the Philadelphia Eagles and the Empire State Building, Tumblr dubbing 2026 the “year of 365 buttons,” and a new song from indie band Karma Creek.