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Housebuilders Offer £100m for Affordable Housing and Enforceable Competition Safeguards

The Competition and Markets Authority is seeking feedback on the package ahead of a final decision on its investigation

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Caption: Housebuilders have agreed to pay £100m towards affordable homes to avoid a regulator's decision on whether they broke competition law.
(Photo: Joe Giddens/PA)

Overview

  • Seven developers—Barratt Redrow, Bellway, Berkeley Group, Bloor Homes, Persimmon, Taylor Wimpey and Vistry—have proposed a £100 million contribution to fund new affordable homes across the UK
  • The firms submitted legally binding measures prohibiting the exchange of competitively sensitive data such as pricing, viewings and buyer incentives
  • CMA chief executive Sarah Cardell said the commitments will strengthen compliance and remove the need for a formal ruling on potential anticompetitive conduct
  • The regulator’s public consultation runs until July 24, after which it will decide whether to accept the package or proceed to a formal finding
  • The voluntary offer, the largest secured by the CMA to date, does not constitute an admission of wrongdoing