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House Overwhelmingly Passes Take It Down Act to Combat Deepfake and Revenge Porn

The bipartisan bill, championed by Melania Trump, now awaits the president's signature, marking a significant step in addressing non-consensual intimate imagery online.

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First lady Melania Trump and others speak during a roundtable discussion on the "Take It Down Act,” legislation aimed at criminalizing AI-generated deepfake pornography.
WASHINGTON, DC - MARCH 04: First Lady Melania Trump and deepfake victim Elliston Berry attend President Donald Trump's address to a joint session of Congress at the U.S. Capitol on March 04, 2025 in Washington, DC. (Photo by Kayla Bartkowski/Getty Images)

Overview

  • The House approved the Take It Down Act in a 409–2 vote, following the Senate's unanimous passage in February, sending the bill to President Trump for final approval.
  • The legislation criminalizes the publication of non-consensual intimate imagery, including AI-generated deepfakes, and mandates removal by platforms within 48 hours of a victim's request.
  • First Lady Melania Trump played a pivotal advocacy role, hosting a White House roundtable and emphasizing online safety through her 'Be Best' initiative.
  • Digital rights groups, including the EFF, have raised concerns about potential overreach, privacy risks, and the bill's implications for encryption and free speech.
  • Tech companies such as Meta, TikTok, and Snapchat have expressed support for the measure, while legal challenges are anticipated following its enactment.