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12h ago

House of Doge Takes Majority Stake in U.S. Triestina 1918 to Expand DOGE Utility

The Dogecoin Foundation’s corporate arm says the stake will bring token payments into the club’s ticketing, concessions, and merchandise.

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Overview

  • House of Doge became the largest shareholder in Italian club U.S. Triestina 1918, which competes in Serie C.
  • CEO Marco Margiotta said the investment aims to connect Dogecoin’s global community with the club and demonstrate real-world value for digital assets.
  • The company plans to enable DOGE for match tickets, food and drink purchases, and team merchandise at the club.
  • House of Doge describes the deal as a first for a crypto company owning a professional European football club, a claim reported as the company’s assertion.
  • The move follows a merger path with Brag House Holdings and recent partnerships with Robinhood and 21Shares, with DOGE reported as the ninth-largest cryptocurrency by market value.