Overview
- House of Doge, the Dogecoin Foundation’s corporate arm, became the largest equity holder in U.S. Triestina Calcio 1918 through a partnership with Brag House Holdings.
- The companies say this marks the first time a European football club has integrated a cryptocurrency commercialization vehicle into its ownership structure.
- House of Doge pledged immediate capital support and plans to pilot Dogecoin payments for tickets, concessions, and merchandise at home matches.
- The move aligns with House of Doge’s plan to go public via a reverse takeover of Brag House, with the merger still subject to closing conditions and no investment size disclosed.
- House of Doge added Toronto Blue Jays vice chairman Roger Rai to its advisory board, while markets showed modest moves with DOGE near $0.20 and TBH shares rising on the news.