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2h ago

House of Doge Sets Reverse Merger With Nasdaq-Listed Brag House to Build Public Dogecoin Platform

The combined company would pool a large DOGE treasury plus new capital to build regulated payment and investment products.

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Overview

  • House of Doge and Brag House signed a definitive reverse takeover agreement to create a publicly traded Dogecoin-focused entity, subject to shareholder approval.
  • Brag House plans to issue about 594 million new shares plus roughly 69 million convertible securities, resulting in House of Doge becoming the majority owner.
  • Leadership would shift as House of Doge CEO Marco Margiotta takes the top role, while Lavell Juan Malloy II remains a director and leads the Brag House division targeting Gen Z, gaming, and college sports.
  • The deal consolidates the Official Dogecoin Treasury reported at over 837 million DOGE alongside about $50 million in investment capital to fund payment rails, merchant services, data products, licensing, and treasury operations.
  • The companies highlight an active product pipeline and partners, including a 21Shares Dogecoin ETP in Europe, a U.S. spot DOGE ETF filing, and collaborations with Robinhood and CleanCore/ZONE, with closing targeted for early 2026.