House Lawmakers Optimistic About Passing Comprehensive Data Privacy Legislation

A renewed push for the American Privacy Rights Act gains traction, focusing on national standards and enhanced FTC powers.

The American Privacy Rights Act (APRA) aims to establish uniform data privacy standards across the U.S., preempting state laws.
House and Senate leaders express optimism about the bill's prospects, despite previous failures in advancing similar legislation.
Key features of the APRA include consumer rights to sue for data violations, increased authority for the FTC, and specific provisions for children's online safety.
Critics argue the bill could empower large tech firms and limit targeted advertising, posing challenges for small businesses.
Concerns persist about the bill's exemption of government agencies from privacy rules, contrasting with its stringent requirements for private entities.