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Hotels Cut Room Time While Charging Extra for Early Check-Ins

A Which? investigation reveals major chains offering as little as 17-hour stays and monetizing early access through upselling strategies.

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Overview

  • Macdonald Hotels and Resorts offers just 17 hours in some rooms, with a 5pm check-in and 10am check-out, the shortest stay among major chains.
  • Chains like Britannia and easyHotel provide 19-hour stays, while Holiday Inn and Travelodge maintain a more generous 21-hour model.
  • Many hotels now charge extra for early check-ins and late check-outs, with fees reaching as high as £90 for early access at Sofitel Heathrow Airport.
  • Automated tools like HotelFlex are driving upselling practices, encouraging hotels to monetize complimentary hours by predicting guest behavior.
  • Some properties are double-selling rooms by offering day-only bookings between regular check-out and check-in times to maximize revenue.