Overview

• Users across TikTok, Instagram and Facebook are sharing bouquets and gifts of Hot Wheels on Tuesday, reflecting the trend’s 2025 peak.
• The practice emerged around 2023 as a social-media response to the day when women receive yellow flowers earlier in September.
• Mattel has publicly voiced support for the phenomenon, emphasizing it arose from community activity rather than a company-created holiday.
• Regional retailers and e-commerce platforms are leaning in with promotions, including a reported Mercado Libre offer for a 20-car pack discounted to 628 pesos.
• Coverage from Mexico and Peru underscores the observance’s spread across Latin America as it enters the region’s unofficial calendar of digital celebrations.