Overview

• Hot Sale 2025 generated 42,725 million pesos in sales, marking a 23.7% increase from the previous year.
• Shoppers placed 19.2 million orders and purchased 38.8 million items, averaging two products per transaction and a 1,100-peso ticket.
• Women accounted for 54% of buyers while millennials increased their share, with the average consumer aged 36.
• More than 700 companies took part, 80% met or exceeded their sales targets and 90% plan to return for the next edition.
• Fashion led category performance with a 28% share, followed by beauty at 20%, electronics at 18%, small appliances at 17% and audio/video at 16%.