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Hot 'n Now Reopens in Michigan With Wayland Drive-Thru, Drawing Lines for $2.77 Burgers

Backed by Gun Lake Investments, the relaunch centers on nostalgia with wallet-friendly pricing.

Overview

  • The Wayland Township location at 1146 129th Ave. opened Oct. 13 at 10:30 a.m., drawing a long drive-thru line and honking cars.
  • Charlotte resident and TikTok creator Chad Larner camped overnight and became the first customer at the grand opening.
  • A simplified menu brings back staples including the olive burger, with burgers starting at $2.77 and the olive burger listed at $3.77.
  • Hours are 10:30 a.m.–10 p.m. Sunday–Thursday and until 1 a.m. Friday–Saturday, and the walk-up window opens Oct. 14.
  • The modular building was assembled on site in a day by BCubed as co-owner Jeff Konczak partners on the brand, with Alpena construction planned next and franchising expected to open soon per the company’s website.