Overview

• Over a dozen balloons launched from College Green on July 25 to mark two weeks until the free August 8–10 festival at Ashton Court Estate
• Accountancy firm Albert Goodman was confirmed in May as the festival’s first headline sponsor in nearly a decade, with a three-year agreement in place
• Last year’s shift from four days to three cut the event’s deficit by about £80,000 and organizers are optimistic of breaking even in 2025
• More than 100 balloons are scheduled for six weather-dependent mass ascents at 6am and 6pm each day, plus two evening Night Glows
• The on-site arena features returning attractions like Meet the Pilot and a new In the Clouds exhibit to enhance free, hands-on community engagement