Overview

• This week, ZDF’s official Instagram posted a playful “Which holiday Horst are you?” series that featured Lichter in a red‐white bikini on a boat.
• Some fans praised the bikini image as “a picture for the gods”; others questioned its taste and appropriateness.
• Many followers defended Lichter’s self-ironic humor and applauded his willingness to poke fun at himself.
• Ambiguity over whether the bikini shot was authentic or a photomontage did not dampen audience enthusiasm.
• The show bolsters its appeal with near-daily Instagram memes and reels, extending its reach beyond the afternoon TV audience.