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Hormel and General Mills Debut Bacon-Flavored Cinnamon Toast Crunch Cereal

Available exclusively on Walmart.com for $5.84 in six-ounce pouches, it has already drawn sharply divided reactions on social media

Cinnamon Toast Crunch bacon cereal
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Overview

  • General Mills and Hormel Foods have collaborated to blend the smoky taste of Black Label bacon with Cinnamon Toast Crunch’s signature sweet Cinnadust coating
  • Six-ounce pouches of the limited-edition cereal went on sale today at Walmart.com while supplies last
  • The launch follows last year’s popular Cinnamon Toast Crunch-flavored thick-cut bacon release that generated widespread online interest
  • The exclusive retailer partnership and scarcity model aim to drive novelty and consumer engagement
  • Early posts on platforms like Instagram and Reddit show fans either eager to try the mashup or expressing skepticism about the flavor pairing