Horizon Voice Actor Raises Concerns Over AI-Generated Aloy Demo

Ashly Burch criticizes a leaked AI demo of Aloy, highlighting its implications for game performance and ongoing SAG-AFTRA strike negotiations.

Ashly Burch, the voice of Aloy in the Horizon series, expressed concern over a leaked Sony tech demo featuring an AI-generated version of her character.
Burch stated that the demo did not use her voice or facial data, according to assurances from Guerrilla Games, and is not reflective of active development plans.
The video surfaced during the ongoing SAG-AFTRA strike, where performers are seeking protections against unauthorized AI use of their likenesses and performances.
Burch emphasized the need for consent, fair compensation, and transparency in the use of AI-generated replicas of actors in the gaming industry.
The leaked demo has intensified discussions about the ethical and professional implications of AI in creative industries, particularly for voice and performance actors.