Overview
- Hootsuite founder Ryan Holmes, who disclosed the move Monday on LinkedIn, took over as interim CEO.
- Irina Novoselsky said she and the board agreed this was the right moment to transition after restoring profitability.
- Holmes said he will speed work on artificial intelligence tools for customers, calling this the next AI-driven era for Hootsuite.
- Public records show a Department of Homeland Security deal through Seneca Strategic Partners to use Hootsuite’s platform worth up to US$2.8 million, and The Globe and Mail reported a US$95,000 ICE pilot in September 2025.
- The company says its tools do not let clients track people, a stance it has repeated as protesters gathered outside its Vancouver headquarters.