Overview

• Hooters has officially filed for Chapter 11 bankruptcy in the United States, citing rising operational costs and financial struggles.
• The company plans to sell its 100 remaining US-owned restaurants to franchise operators and complete its restructuring within 90 to 120 days.
• Hooters aims to rebrand with a focus on becoming more family-friendly, moving away from its long-criticized branding centered on scantily clad waitstaff.
• International Hooters locations, operated by franchisees, are not impacted by the bankruptcy filing and will continue normal operations.
• The chain has faced longstanding reputational challenges, including allegations of sexism and isolated accusations of racism, which it seeks to address as part of its restructuring.