Overview
- Hooded Horse says it will not work with studios that use generative AI in their development pipeline.
- CEO Tim Bender urges partner developers to avoid generative tools entirely, including for placeholder content.
- Bender described generative AI art as "cancerous" that "infests" projects, emphasizing a zero-tolerance approach.
- The policy is intended to prevent accidental inclusion of AI assets and to reduce quality-control overhead.
- The stance contrasts with major publishers such as EA and Ubisoft that promote AI tools, highlighting a growing industry divide.