Overview

• Honor’s book-style foldable shipments in Europe jumped 377% year-on-year in 2024, lifting its market share from 11% to 34%.
• Overall book-style foldable sales in Europe grew about 60% in 2024 while Samsung’s share fell from 73% to 50%.
• The segment mix shifted toward larger book-style models as clamshell foldables grew 19% and the clamshell-to-book ratio moved from roughly 70:30 to 55:45.
• Counterpoint Research attributes roughly 70% of last year’s book-style foldable growth to Honor’s Magic V2 and Magic V3 devices.
• The 2024 data exclude Samsung’s Galaxy Z Fold7 and Honor’s Magic V5, which analysts say could substantially reshape vendor rankings in 2025.