Overview

• Counterpoint Research reports HONOR’s European share of book‑style foldables jumped from 11% to 34% in 2024 as Samsung’s fell to about 50% and book‑type sales rose roughly 60% year on year.
• HONOR confirms a global launch for the Magic V5 on August 28 in London, with European pricing to be announced at the event.
• The Magic V5 is marketed as an ultra‑thin book‑style foldable with Qualcomm’s Snapdragon 8 Elite, a 7.95‑inch inner and 6.43‑inch outer 120Hz OLED, and a 5,820mAh battery supporting 66W wired and 50W wireless charging.
• HONOR says its ‘Super Steel’ hinge is rated for 500,000 folds, and the Magic V5 earned a Guinness World Record by lifting 104 kg when suspended from the hinge.
• Analysts say competition is tightening with Samsung’s Galaxy Z Fold7 and others, and project book‑style foldables in Europe could approach about 4 million annual units by 2028.