Honor Unveils $10 Billion Alpha Plan to Expand AI Ecosystem

At MWC 2025, Honor announced its ambitious strategy to integrate AI across devices, emphasizing software longevity, cross-platform functionality, and advanced imaging tools.

Honor's Alpha Plan includes a $10 billion investment over five years to transition from a smartphone brand to an AI device ecosystem company.
The Alpha Plan emphasizes collaborations with Google and Qualcomm to develop seamless cross-device integration and seven years of software updates for flagship devices.
Honor introduced AIMAGE, an AI-powered imaging suite with features like portrait restoration and deepfake detection, aiming to enhance both consumer and professional photography experiences.
A new AI agent, powered by Google’s Gemini 2 model, was showcased with capabilities like booking reservations and executing tasks by understanding graphical user interfaces on devices.
Honor also launched new devices, including the Watch 5 Ultra, Pad V9 tablet, and Earbuds Open, targeting global markets with AI-driven features and extended software support.

South China Morning Post

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