Overview
- Honor reported surpassing 10 million smartphones sold across more than a dozen Latin American markets in 2025, after accelerating from 1 million units in January to over 5 million by June.
- Peru accounts for roughly 11% of the regional total and is a top local market with year-on-year growth above 20%, where the brand ranks among the top two smartphone vendors.
- The Magic8 Lite will roll out regionally in the first quarter of 2026, with Peru slated for February, featuring a new generation of water and drop resistance with an emphasis on impact protection and battery life.
- Honor confirmed it will present the experimental Robot Phone at Mobile World Congress 2026 in Barcelona.
- The company credits momentum to Latin America–specific device versions, sustained R&D investment equal to 11.5% of revenue, partnerships with Qualcomm and BYD, and strong acceptance of models like the Magic7 Lite and X7c.