Overview

• Counterpoint says Honor’s share of Europe’s book‑style foldables rose from about 11% in 2023 to about 34% in 2024, as Samsung fell to roughly 50% from around 73%.
• Honor confirms the global Magic V5 with a Snapdragon 8 Elite, a 5,820mAh battery supporting 66W wired and 50W wireless charging, a 50MP wide plus 50MP ultrawide and 64MP periscope setup, dual 20MP selfies, and 7.95‑inch/6.43‑inch 120Hz OLED displays.
• The Magic V5 focuses on thinness at 8.8mm folded with IP58 and IP59 ingress resistance and will ship in Dawn Gold, Ivory White, and Black, with pricing to be revealed in London; Honor also set an August 21 China debut for the Magic V Flip 2 with a 200MP main camera.
• Samsung’s Galaxy Z Fold7, announced on July 9, is not reflected in the 2024 dataset, leaving 2025 market‑share outcomes in flux.
• Counterpoint projects book‑style foldables could approach 4 million annual sales in Europe by 2028, with foldables nearing 10% of the region’s premium segment.