Hong Kong's MICE Sector on the Verge of Surpassing Pre-Pandemic Levels

With robust bookings and international participation, the sector faces challenges but remains optimistic about recovery and growth.

Hong Kong event organizers and tourism industry representatives call for expanded promotion of diverse shows abroad and increased subsidies to fuel the MICE sector's recovery.
Stuart Bailey and Algernon Yau Ying-wah express optimism for the MICE industry's potential to return or even exceed pre-pandemic levels in 2024, despite facing challenges like labor shortages and reduced flight capacities.
The Hong Kong International Jewellery Show and the Hong Kong International Diamond, Gem, and Pearl Show draw significant international participation, showcasing the sector's resilience.
Authorities are urged to offer more attractive visitor packages and promote the Greater Bay Area to overseas participants to enhance Hong Kong's appeal as a MICE destination.
The government's commitment to hosting over 80 mega-events in the first half of the year aims to rejuvenate the economy and bolster Hong Kong's global image.