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last yr.

Hong Kong's MICE Sector on the Verge of Surpassing Pre-Pandemic Levels

With robust bookings and international participation, the sector faces challenges but remains optimistic about recovery and growth.

Overview

  • Hong Kong event organizers and tourism industry representatives call for expanded promotion of diverse shows abroad and increased subsidies to fuel the MICE sector's recovery.
  • Stuart Bailey and Algernon Yau Ying-wah express optimism for the MICE industry's potential to return or even exceed pre-pandemic levels in 2024, despite facing challenges like labor shortages and reduced flight capacities.
  • The Hong Kong International Jewellery Show and the Hong Kong International Diamond, Gem, and Pearl Show draw significant international participation, showcasing the sector's resilience.
  • Authorities are urged to offer more attractive visitor packages and promote the Greater Bay Area to overseas participants to enhance Hong Kong's appeal as a MICE destination.
  • The government's commitment to hosting over 80 mega-events in the first half of the year aims to rejuvenate the economy and bolster Hong Kong's global image.