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Hong Kong Privacy Watchdog Probes Louis Vuitton Over Breach Notification Delay

The city’s data protection office is examining why the luxury brand waited over two weeks to report a July breach affecting 419,000 customers’ personal data.

People walk past a Louis Vuitton store in Tsim Sha Tsui, a bustling shopping hotspot, in Hong Kong, China December 5, 2023. REUTERS/Tyrone Siu/ File Photo
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Overview

  • Hong Kong’s Office of the Privacy Commissioner opened a formal probe on July 21 into Louis Vuitton’s delay in notifying authorities about the data breach.
  • Louis Vuitton first detected suspicious activity on June 13 and only notified regulators of the Hong Kong impact on July 17 after confirming affected customers on July 2.
  • The breach exposed names, passport numbers, addresses, phone numbers, emails and shopping histories but did not involve any payment card information.
  • Regulators in South Korea and the UK are also reviewing similar July intrusions at Louis Vuitton and assessing the brand’s overall incident response.
  • Louis Vuitton says it is cooperating with authorities and has advised affected clients to stay alert for phishing attempts and monitor their personal information.