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Honey Deuce Meets a $39 Rival as IHG Debuts Watermelon Slice at the US Open

The premium drink from the event’s hotel partner elevates the push for pricier, souvenir-led activations.

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Overview

  • IHG Hotels & Resorts introduced the Watermelon Slice for 2025, a Champagne, watermelon, elderflower and lime cocktail priced at $39.
  • It is available at the on-site IHG Racquet Bar and at participating IHG hotels in New York City in a US Open–themed keepsake glass.
  • The Grey Goose Honey Deuce remains the signature staple, created in 2006 and priced about $23 per drink.
  • Reported 2024 sales reached a record 556,000 Honey Deuces, bringing in nearly $13 million for the tournament.
  • The drink lineup is expanding with new Lavazza espresso martinis and Moët mimosas, plus returns such as the Ace Paloma, Aperol spritzes and Dobel tequila margaritas, as fans weigh loyalty, curiosity and the Watermelon Slice’s steep price.