Overview

• The Grey Goose Honey Deuce remains the tournament’s signature cocktail, served in a commemorative glass with honeydew balls that resemble tennis balls.
• More than 550,000 were sold last year for roughly $12–13 million in revenue, according to recent reports.
• The price is up about 53% since 2015 versus roughly 36% growth in the consumer price index, after six increases since 2012, CNBC’s analysis shows.
• The U.S. Tennis Association did not respond to CNBC’s request for comment about pricing.
• Across New York City, bars are pouring unofficial versions for less, with examples ranging from $10–$16 at spots like Nobody’s Perfect and Ray’s to higher-end riffs at hotels.