Honey Deuce Cocktail Generates $10 Million at US Open

The iconic drink has become a significant revenue driver and cultural staple at the annual tennis tournament.

Over 450,000 Honey Deuce cocktails were sold at the 2023 US Open, generating nearly $10 million in sales.
The cocktail, priced at $22 each last year, has seen a price increase to $23 for the current tournament.
First introduced in 2005, the Honey Deuce was created by restaurateur Nick Mautone and features Grey Goose vodka, lemonade, Chambord, and honeydew melon balls.
Grey Goose has expanded the drink's availability with canned versions and merchandise, reflecting its growing popularity.
The Honey Deuce has become a social media sensation and a must-have for US Open attendees, including celebrities.