Honey Browser Extension Accused of Defrauding Influencers and Users
YouTube investigation alleges Honey misappropriates affiliate commissions and misrepresents discounts, sparking backlash against PayPal-owned service.
- YouTuber MegaLag released a viral video on December 21 alleging that Honey exploits 'last-click attribution' to redirect affiliate commissions from influencers to itself.
- The investigation claims Honey promotes lower-value discount codes over better deals, misleading users about potential savings.
- Honey, acquired by PayPal for $4 billion in 2020, has been widely promoted by influencers like MrBeast and Linus Tech Tips, some of whom may have unknowingly been affected by the alleged practices.
- PayPal and Honey deny wrongdoing, stating that the platform adheres to industry standards and provides value to shoppers and merchants.
- The controversy has sparked discussions about ethical practices in influencer marketing and potential legal action, with MegaLag teasing further revelations in an upcoming video.