Overview

• Honda introduces 'Ye', a new electric vehicle brand, during Auto China 2024, focusing on the Chinese market.
• The 'Ye' series includes high-end and SUV models, with sales of the first vehicles expected by the end of this year.
• Honda partners with major Chinese suppliers CATL for batteries and Huawei for advanced technologies in its new models.
• The company commits to a fully electric lineup in China by 2035, with plans for 10 additional Honda-branded EV models by 2027.
• Honda and Nissan consider a strategic partnership to enhance their competitiveness against Chinese EV manufacturers.