Honda Unveils 'Ye' Electric Brand in China, Targets Full EV Sales by 2035

Honda launches six new 'Ye' models by 2027, partners with CATL and Huawei, aiming to transform its market presence in China.

Honda introduces 'Ye', a new electric vehicle brand, during Auto China 2024, focusing on the Chinese market.
The 'Ye' series includes high-end and SUV models, with sales of the first vehicles expected by the end of this year.
Honda partners with major Chinese suppliers CATL for batteries and Huawei for advanced technologies in its new models.
The company commits to a fully electric lineup in China by 2035, with plans for 10 additional Honda-branded EV models by 2027.
Honda and Nissan consider a strategic partnership to enhance their competitiveness against Chinese EV manufacturers.