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Honda Scales Back EV Plans, Prioritizes Hybrid Expansion

The automaker reduces EV investment by 3 trillion yen and announces 13 new hybrid models starting in 2027, while maintaining its 2040 zero-emission target.

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FILE - A woman wearing a protective mask to help curb the spread of the coronavirus works near the logo of Honda Motor Company at a showroom on May 13, 2021, in Tokyo. (AP Photo/Eugene Hoshiko, File)
Honda CEO Toshihiro Mibe speaks at its business briefing in Tokyo, Japan May 20, 2025. REUTERS/Kim Kyung-Hoon
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Overview

  • Honda has lowered its planned EV investment from 10 trillion yen to 7 trillion yen through fiscal year 2031, citing a slowdown in global EV sales and regulatory changes.
  • The company now projects EVs will account for less than 30% of its global sales by 2030, down from its previous target of 30%.
  • Honda will launch 13 next-generation hybrid electric vehicle models globally starting in 2027, aiming to sell 2.2 million hybrids annually by 2030.
  • The Marysville, Ohio plant will be adapted for the production of both electric and hybrid vehicles under Honda's revised strategy.
  • Despite the shift to hybrids, Honda remains committed to achieving 100% zero-emission new vehicle sales by 2040 and continues technology collaboration talks with Nissan and Mitsubishi.