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Honda Adopts Refreshed ‘H’ Mark as New Auto Emblem, Rolling Out on EVs and Hybrids From 2027

The redesign signals a division-wide identity tied to 0 Series EVs with next‑generation hybrids arriving from 2027.

Overview

  • Honda confirms the refreshed H mark as the official symbol for its automobile division, extending beyond vehicles to dealerships, communications and motorsport.
  • Debuting on new electric and hybrid models from 2027, the emblem was developed alongside the Honda 0 Series program.
  • The design evokes two outstretched hands and is presented by Honda as a “second founding” focused on electrification and smarter mobility.
  • The new branding aligns with global manufacturing plans that highlight the United States’ Ohio EV hub and India’s Tapukara plant, where a production 0 Alpha SUV is planned.
  • Honda indicates a broad product push that includes dedicated 0 Series EVs and a slate of 13 next‑generation hybrids set to follow the new identity.