Overview
- Honasa will buy a 95% stake in BTM Ventures, owner of Reginald Men, for Rs 195 crore on a no-cash no-debt basis, with the remaining 5% to be acquired after 12 months under pre-agreed valuation terms.
- Reginald Men, founded in 2022 and headquartered in Hyderabad, focuses on men’s personal care with particular strength in sunscreen and serums.
- The brand reported Rs 74 crore in trailing-12-month revenue to October 2025 versus Rs 20.15 crore in FY2025, with a PTI report citing nearly 25% EBITDA.
- Honasa said the acquisition strengthens its presence in South India and leverages consumer traction, highlighting Helios sunscreen as the most-searched men’s sunscreen on Google in India.
- Honasa shares ended 0.5% lower at Rs 256.50 on the BSE around the announcement, and the stock remains about 2% below its December 2024 listing level.