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‘Homem‑Aranha: Um Novo Dia’ Posts Second‑Largest Global Opening Ever

Strong Gen Z turnout via emotional marketing helped make it Sony’s biggest launch, suggesting renewed strength for cinemas.

Overview

  • The film opened July 31–August 2 with roughly US$927 million worldwide, a total that ranks only behind Avengers: Endgame for largest global opening.
  • Sony reported about US$355 million in the United States and Canada and roughly US$572 million from international markets, driving the studio's biggest-ever launch.
  • In Brazil the movie sold about 5.3 million tickets and earned roughly R$127 million in its first five days, making it one of the country’s biggest openings on record.
  • Industry trackers say the surge was powered by heavy Gen Z attendance and marketing that emphasized friendship and mental‑health themes, while production costs were reported near US$225 million before marketing.
  • Analysts note the box‑office split with exhibitors typically gives studios roughly half of ticket revenue and say the size of the opening could influence future release strategies and restore momentum for theatrical windows.