Homebuyers Spend More Time on Decor Than Structure, Study Finds

Research shows one in five buyers decide on a home in under 20 minutes, often focusing on non-essential features.

Zoopla's experiment with eye-tracking glasses revealed buyers spend just 34 seconds in bedrooms and a minute in kitchens.
Participants were more attracted to ornaments, furnishings, and decorations than structural elements.
Half of prospective buyers neglect to check the boiler, and only a quarter check water pressure and broadband.
The average home viewing time is 49 minutes, with 28% of buyers visiting a property only once before making an offer.
Experts stress the importance of thorough inspections to avoid costly oversights.