Home Depot Becomes Official Sponsor of FIFA World Cup 2026

The home improvement giant secures a key sponsorship role for the tournament spanning Canada, the U.S., and Mexico.

Home Depot has been named the 'Official Home Improvement Retailer' for the FIFA World Cup 2026, which will feature 104 matches across North America.
The company will host branded activities at FIFA Fan Festivals and stadiums, leveraging its presence in the three host nations with 2,345 stores.
This sponsorship aligns with Home Depot's strategy to connect with younger audiences, as the World Cup attracts significant interest among consumers aged 18-34.
The partnership offers opportunities for employee engagement and supplier involvement, with plans for tournament-related advertising and promotions leading up to 2026.
FIFA anticipates record-breaking revenue from the expanded 48-team tournament, with Home Depot joining a roster of major sponsors including Adidas, Coca-Cola, and Visa.