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4mo ago

Home Depot Becomes Official Sponsor of FIFA World Cup 2026

The home improvement giant secures a key sponsorship role for the tournament spanning Canada, the U.S., and Mexico.

Overview

  • Home Depot has been named the 'Official Home Improvement Retailer' for the FIFA World Cup 2026, which will feature 104 matches across North America.
  • The company will host branded activities at FIFA Fan Festivals and stadiums, leveraging its presence in the three host nations with 2,345 stores.
  • This sponsorship aligns with Home Depot's strategy to connect with younger audiences, as the World Cup attracts significant interest among consumers aged 18-34.
  • The partnership offers opportunities for employee engagement and supplier involvement, with plans for tournament-related advertising and promotions leading up to 2026.
  • FIFA anticipates record-breaking revenue from the expanded 48-team tournament, with Home Depot joining a roster of major sponsors including Adidas, Coca-Cola, and Visa.