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Home Bargains Launches £1.25 Dubai Chocolate Cookies Inspired by Viral Trend

The discount retailer adds pistachio-filled cookies to its Dubai-style range, undercutting Iceland's price by 75p.

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Overview

  • Home Bargains began selling Dubai Chocolate Cookies for £1.25 on May 8, making them the latest addition to its Dubai-inspired product line.
  • The cookies feature milk chocolate biscuits with a pistachio cream filling, taking inspiration from the viral 'Can't Get Knafeh Of It' bar by Fix Dessert Chocolatier.
  • Iceland introduced a similar product in April, priced at £2 per pack, making Home Bargains' offering significantly cheaper.
  • The original Dubai Chocolate Bar, popularized on TikTok, combines pistachio cream and crispy kataifi pastry, drawing from Middle Eastern dessert traditions.
  • Shoppers are divided on the new cookies, praising affordability but critiquing the pistachio flavor for being too weak.