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Home Bargains’ ‘Hinch Home’ Launch Drives Viral Demand, £2.99 Lamp Sees Reports of Sell-Outs

Viral social posts are accelerating sell-through of standout pieces from the new budget homeware range.

Overview

  • Home Bargains released a co-branded Hinch Home collection with influencer Sophie Hinchliffe, now available online and in stores.
  • TikTok videos showcasing the glass tealight candle-holder lamp priced at £2.99 have fueled a rush to buy.
  • Shoppers report local stock shortages for the tealight lamp following the first days of sales.
  • Fans are sharing styling ideas, including a £19 faux-flower centrepiece using two £6.99 May Bouquet decorations and a £4.99 vase.
  • Mrs Hinch describes the range as created with care and “a little bit of Hinch magic,” with items spanning candles, diffusers, cushions, baskets and throws.