Overview

• The Instagram post to the museum’s 24,200 followers stated, “Never again can’t only mean never again for Jews,” as part of a scheduled campaign on inclusivity.
• Within hours, the museum removed the post and issued a statement saying it was easily open to misinterpretation as a comment on the Middle East, adding it was taken down to avoid confusion and promising more thorough vetting.
• Online reactions included a flood of pro‑Israel comments, calls for donors to withhold support, and wide reposting by journalist Ryan Grim, while several activists accused the institution of retreating from a universal anti‑genocide stance.
• The deleted carousel, detailed by the Jewish Journal, also asserted that Jews were raised to say “Never Again” for anyone and that standing with humanity honors Jewish victims, which critics said diluted the phrase’s specific historical meaning.
• Although the post did not mention Gaza, many read it through the lens of Israel’s war there—which some UN experts, scholars, and rights groups have labeled genocide—while the museum remains closed for construction until June 2026, concentrating engagement on social media.