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Hollywood Union Pushes Back as AI 'Actress' Tilly Norwood Is Pitched to Agencies

Xicoia promotes the lifelike character as agency‑ready with no on‑screen roles yet.

Overview

  • Eline Van Der Velden unveiled Tilly Norwood at a Zurich event through Xicoia, describing a hybrid human–AI model with evolving backstories and real‑time interactions.
  • SAG‑AFTRA said Tilly is not an actress and warned against replacing human performers with synthetic characters, citing concerns over how such systems are trained and compensated.
  • Xicoia told Deadline that multiple agents have shown interest and that a representing agency will be announced in the coming months.
  • Actors including Emily Blunt, Melissa Barrera, Toni Collette and Mara Wilson criticized the push to market an AI character as talent and urged agencies to stay away.
  • Xicoia says it is exploring work with stars and rights‑holders to de‑age or recreate performers using AI, though no film contracts or screen appearances have been publicly confirmed.