Overview
- Sweeney was filmed at night climbing the sign and hanging a clothesline of bras, a move tied to promotion for her SYRN lingerie brand.
- Her team had a FilmLA permit to shoot nearby, but the Chamber of Commerce says no authorization was granted to touch or commercially use the sign and it is investigating how access was obtained.
- The LAPD has said there is no investigation and stated that no crime was committed, according to multiple outlets.
- Most of the lingerie was removed after filming, though several reports note a few items were left behind near the structure.
- SYRN is slated to launch on January 28, with media reports linking the venture to backing associated with Jeff Bezos and Coatue.